Asian Paints Recruitment 2024

About Asian Paints

Asian Paints Ltd. is India's leading decorative paint company, a name synonymous with color, quality, and innovation. For over 75 years, we've been transforming living spaces across the country, with a vision to "touch every home and transform lives." We boast a robust distribution network, a passionate workforce, and a commitment to sustainability. As a market leader, we continuously strive to push boundaries and redefine the paint industry.

Why Join Us as a Marketing Research Analyst?

In this dynamic role, you'll play a pivotal role in shaping the future of Asian Paints. As a Marketing Research Analyst, you'll be the architect of consumer insights, wielding the power of data to fuel strategic decision-making. You'll be at the forefront of market research, analyzing trends, consumer behavior, and competitor activity. Your expertise will directly impact product development, marketing campaigns, and ultimately, Asian Paints' continued success.

Position: Marketing Research Analyst (Remote)

Company: Asian Paints Ltd.

Location: Remote

Asian Paints Jobs Near Me

Job Summary

We're seeking a talented and curious Marketing Research Analyst to join our vibrant team. You'll leverage your research skills and analytical prowess to provide actionable insights that inform marketing strategies across all our paint and home improvement product lines. Your responsibilities will encompass primary and secondary research, data analysis, reporting, and staying abreast of industry trends. This remote position offers the flexibility to work from anywhere in India, fostering a healthy work-life balance.

Key Responsibilities:

• Conduct market research using various methodologies, including surveys, focus groups, and competitor analysis.
• Analyze quantitative and qualitative data to uncover consumer preferences, buying behavior, and market trends.
• Develop and maintain research databases to ensure accurate and accessible information.
• Translate insights into clear and concise reports, presentations, and recommendations for marketing teams.
• Stay updated on industry trends, competitor activities, and emerging technologies impacting the paint and home improvement market.
• Collaborate with cross-functional teams (marketing, sales, product development) to ensure market research findings are effectively integrated into business strategies.
• Identify and recommend research tools and methodologies to optimize the research process.

Required Skills and Qualifications:

• Bachelor's degree in Marketing Research, Business Administration, Statistics, or a related field. (For freshers, a strong academic background with a relevant major is a plus)
• Minimum 1-2 years of experience in market research (experience can be waived for highly qualified freshers).
• Proficiency in research methodologies, including surveys, focus groups, and data analysis techniques.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills to present findings clearly and concisely.
• Expertise in data analysis tools such as MS Excel, SPSS, or similar software.
• A keen interest in the paint and home improvement industry is a plus.

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Why Join Asian Paints?

• Shape the Future of Paint: Be at the forefront of market research, influencing strategic decisions that drive the growth of a leading brand.
• Remote Work Flexibility: Enjoy the freedom and convenience of working from anywhere in India, fostering a healthy work-life balance.
• Growth and Development: We invest in our employees' professional development, offering opportunities to learn, grow, and advance your career.
• Collaborative Culture: Be part of a dynamic and collaborative team, where your voice is valued, and your ideas are heard.
• Competitive Benefits Package: We offer a comprehensive benefits package including health insurance, paid leaves, and financial assistance for further education.
• Work with a Purpose: Contribute to a company that not only beautifies homes but also strives for sustainability and social responsibility.

Application Process

To apply, please submit your resume and a cover letter expressing your interest in the position.

Join Us and Make Your Mark

At Asian Paints, we believe in fostering a culture of innovation, collaboration, and excellence. If you're a highly motivated and analytical individual with a passion for market research, we encourage you to apply. This is your chance to join a leading brand, shape the future of the paint industry, and make a real difference.

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